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Training & Learning

Best Customer Training Software in 2026: 7 Platforms Compared

Updated on

October 13, 2026

For SaaS companies, there’s no denying the impact customer education has on your bottom line. The reason is simple: in order for a customer to stick with your product, they need to know how to use it. That’s where a customer training software comes in.   

This kind of learning tool is basically an LMS platform for customer training. It’s the most effective way to build and organize content and monitor user progress throughout an entire customer lifecycle. 

There are dozens of options for customer training software out there, each with scores of useful features and benefits. So to help you choose, this article breaks down the most important elements you need to look for in a proper customer training platform for your organization.

Key takeaways

  • Customer training software helps companies onboard, educate, and certify customers, partners, and resellers at scale.
  • The main types are customer LMS platforms, in-app guidance tools, knowledge bases, and all-in-one learning platforms that train internal and external audiences together.
  • The features that matter most are branded academies, easy content creation, certifications, CRM integration, analytics, eCommerce, and flexible pricing for large external audiences.

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Platform

Best for

Train employees too?

Built-in eCommerce

Starting price

360Learning

One AI-driven platform for employees, customers, and partners; expert-created content

Yes

Yes, via eCommerce connector

$8/user/month (Team, up to 100 users); custom for Business and Enterprise

Docebo

Large enterprises with complex extended-enterprise programmes

Yes

Yes

Custom quote

Skilljar (Gainsight)

SaaS companies focused on customer certification and CS data

Limited

Yes

Custom quote

LearnWorlds

Small and mid-sized businesses selling branded courses

Limited

Yes

$29/month (Starter, plus $5 per course sale)

LearnUpon

Mid-sized companies running separate portals for different audiences

Yes

Yes

Custom quote

Absorb LMS

Enterprises needing robust admin, reporting, and eCommerce

Yes

Yes

Custom quote

TalentLMS

Small teams that want to launch fast on a budget

Yes

Yes

Free plan; paid from $119/month billed annually

What is customer training software?

Customer training software is a platform that helps companies create, deliver, and track training for their customers, so customers can learn to use a product or service successfully. Most customer training software is built around a learning management system (LMS) that hosts courses, learning paths, assessments, and certifications in a branded academy, with analytics on who is learning what.

Customer training vs. customer education

The terms are often used interchangeably, but there's a difference in scope:

  • Customer training teaches customers how to use your product: onboarding, feature walkthroughs, admin training, and certifications.
  • Customer education is the broader strategy of helping customers succeed. It covers product training plus best practices, industry knowledge, and thought leadership that build loyalty and expertise.

A customer education platform supports both.

What is extended enterprise training?

Extended enterprise training means training audiences outside your organization, such as customers, partners, resellers, franchisees, and distributors. Many customer training platforms are designed to manage several of these audiences in separate, branded spaces.

Types of customer training software

Customer training software isn't one category. Most programmes combine several of these tools:

Type

What it does

Best for

Limitations

Customer LMS / academy

Hosts structured courses, learning paths, assessments, and certifications in a branded portal

Onboarding, deep product knowledge, certification programmes

Customers leave the product to learn

All-in-one learning platform

One LMS/LXP for employees, customers, and partners

Companies that want one system, shared content, and one set of analytics

May need configuration to separate audiences

In-app guidance

Tooltips, product tours, and checklists inside your product (for example, Appcues or Pendo)

Quick "how do I…" tasks and feature adoption

No structured courses or certifications

Knowledge base

Searchable help articles and FAQs

Self-service support and ticket deflection

Reference only; no learning paths or tracking

The benefits of customer training software 

A customer training platform has a few long-term benefits beyond being a centralized space to monitor learning. Proper training can lead to faster time to value, which not only improves product usage but boosts revenue to support your bottom line.  

  • Improved product adoption: When customers are confident in how to use a product or service, they are less likely to abandon it. By training customers, your customers will be more active on your product or with your service. 
  • Greater customer engagement: Learner engagement has a direct impact on performance. A customer training software can lead to a positive customer experience and faster product enablement. 
  • Improved customer retention: Customers who get value from your product are more likely to renew. Research by Bain & Company, cited in Harvard Business Review, found that increasing customer retention by just 5% can increase profits by 25% to 95%.
  • Fewer support tickets: Every question a customer can answer through a course or certification is a ticket your support team doesn't have to handle. Self-paced training lets you scale customer success without adding headcount at the same rate.
  • Faster time to value: Structured onboarding paths get new customers to their first success faster, which is when they're most likely to stay and expand.
  • Reduced training costs: A learning platform might have additional overhead, but in the long run, your company will save valuable time and money. A customer training LMS lets you create pre-packaged lesson plans or academies of training content, which are scalable and don't rely solely on human hours.
  • Increased revenue: In addition to retaining happy customers, you can create additional revenue streams for your organization by charging to access your most popular lessons.  

Mitsubishi Electric achieved 99% customer satisfaction while reducing training costs by 65% with 360Learning.

Key features to look for in customer training software

Every customer training platform claims to be the best. But a software only works if people can properly use it. And not all LMS systems cater to companies looking to train their customers.

To build a library of training materials and share it with customers, customer training software should have a few essential features. These ensure simple content creation tools, and friendly interfaces for a positive user experience. 

Content creation

The majority of your training will be original materials specific to your company. A flexible and robust authoring tool on the customer training platform lets you easily create engaging content for your customers.

Leverage different types of content, like video, presentations, and voice recordings to keep your learners interested. Look for platforms that support multiple formats, like PowerPoint, audio, MP4, and video, and can host assessments and surveys to gain valuable feedback on content.

AI-assisted authoring and AI translation now make it possible to create courses in minutes and localize them for global customers without a separate translation project.

360Learning's AI Content Builder helps you quickly create courses without spending multiple hours learning to use the platform. 

Assessments 

Assessments let you quiz your customers on training. This helps you understand if they are absorbing lessons fully, or if training is no longer clear or relevant. 

In your platform, you’ll want options for multiple choice, true/false, single selection, ordered questions, linker questions, and open-ended responses. Additionally, platforms like 360Learning offer more advanced questions: 

  • Pick-a-point so a customer can indicate the correct zone on an image. 
  • Video pitch allows customers to record and share videos of themselves giving a response. 
  • Screencast demo lets customer record their screen and share the video as their response.

Custom learning paths 

No two learners are alike. Personalized learning paths ensure all customer roles have access to a training process that fits their unique needs. 

Learners can access the materials they need in the moment they need them, rather than only seeing certain materials cherry-picked by a customer success manager. It helps learners gain access to quality experiences regardless of their learning type or knowledge background. 

Custom learning paths also combine different modules of your organization’s content with sourced media, so you don’t have to spend hours creating content that might already exist elsewhere. 

Personalized learning paths ensure all customer roles have access to a training process that fits their unique needs. 

Mobile learning 

Customers want to learn on their own time. When customers take training on their own time, they are more motivated and engaged, which will ultimately result in a better, more positive learning outcome. Mobile learning is a great investment to empower this.

Beyond the benefits your customers receive from a training solution, mobile learning saves organizations time and money. Tap-and-learn content means you don’t need to spend money on physical training experiences like conferences or workshops. 

Branded academies and multi-domain portals

Your customer academy is an extension of your brand. Look for custom logos, colours, banner images, and URLs, plus the ability to run separate, branded spaces for different customers, partners, or regions, each with its own content and custom domain.

Flexible user management

External audiences grow and change quickly. Look for group hierarchies that keep each customer's users and content private, delegated admins who can manage their own team's users, and simple provisioning such as CSV import or self-registration via a link.

Certifications

Certifications motivate customers to complete training and give them credentials they can share. Look for automated certificates, expiry dates, and recertification reminders, especially if you train partners or resellers who must stay qualified.

Reporting and analytics

Analytics for a customer training platform can get tricky. At the very basic level, you need a program that looks at usage stats for your online courses so you know what lessons are the most helpful for your customers and what could be improved.

Statistics like completion rate, courses accessed, and drop-off rate are useful to know. You also want to track the progress of individual users within their own learning initiatives. This will help you keep customers on track with their training needs and identify roadblocks to product adoption.

A relevance score is a unique reporting feature that helps content authors ensure training is up-to-date and understood by learners.

A relevance score is a unique reporting feature that helps content authors ensure that their training is up-to-date and understood by their learners.

Gamification 

Game-based learning, or gamification, gives your customer training a boost. Gamification works best when it rewards real progress, such as completing a certification path or mastering a new feature, rather than activity for its own sake.

Some popular things to look for in a customer training software include: 

  • Leaderboards 
  • Interactive quizzes and dashboards 
  • Badges and rewards 
  • Challenge mode, allowing learners to compete against each other
an example of gamification in the 360Learning platform
An example of gamification in the 360Learning platform

Integrations

Most platforms let you integrate other tools to build training courses, or academies. For customer training, the most valuable integrations connect learning data to your customer records. A CRM integration such as a Salesforce user sync lets you see training activity alongside account health, renewals, and expansion. Single sign-on (SSO) makes access seamless.

Integrations can also help streamline your workflow, reducing time spent on admin work or duplicate data entry. Some commonly sought-after integrations include Salesforce, Zoom, and LinkedIn Learning.

Customer support

Even the most user-friendly customer training platform will still have its challenges. When you get stuck, you want a smooth customer support experience.

Look for a company that has a robust support offering. A company should offer a way to contact a support rep through email or chat. A Help Center, like 360Learning’s Knowledge Base, will provide you with step-by-step guides to answer frequently asked questions.

Another helpful addition would be a customer success partner that can help you optimize the software and ensure you use it to its full extent. 

Look for a company that has a robust support offering.

Monetization opportunities

You can also turn your training content into extra revenue streams with monetization features. Maximize the impact of training materials by creating a public catalog to share with your customers.

When selling training to your customers (or your customer’s customers), you will want the ability to create a public course catalog and process payments. This will allow your customers to browse training and seamlessly purchase it.

The 7 best customer training software platforms in 2026

Here's how the leading customer training platforms compare. Each entry covers what the platform is best for, its key strengths, trade-offs, and pricing.

1. 360Learning

360Learning is an AI-driven LMS and LXP that lets you train employees, customers, and partners from one platform. Its collaborative learning approach turns the expertise of your product, support, and customer success teams into customer training quickly, and keeps it up to date as your product changes.

The collaborative, skills-based approach, combined with deep integrations with systems like SAP and Workday, lets you upskill at scale through expert-led communities of practice around key topics, roles, and more.

It powers onboarding and employee development, and drives customer training at scale. And crucially, you don't need a separate customer training system.

Best for: Mid-sized and enterprise organizations that want one platform for internal and external training, with subject-matter experts creating content.

Key strengths

  • Branded customer academies: Launch private, branded academies with custom logos, banners, welcome messages, and URL for each group.
  • User management at scale: Group hierarchies, delegated group admins, CSV import, and self-registration via a magic link.
  • AI Content Builder and translations: Experts can create and localize courses fast, with SCORM support and AI-driven recommendations.
  • eCommerce: An end-to-end eCommerce connector with a payment processor and a public course catalog lets customers browse and buy training.
  • CRM integration: A daily Salesforce user sync and Salesforce dashboards connect training data to revenue and account health.
  • Security and compliance: GDPR, SOC 2, and ISO 27001.

Trade-offs: Best suited to organizations that create their own training content. If you only need to resell off-the-shelf courses, a creator-focused platform may be simpler.

Pricing: Team plan at $8 per user per month (up to 100 users), with a free trial. Business and Enterprise plans are custom-priced. See pricing.

2. Docebo

Docebo is an AI-powered enterprise learning platform used for employee, customer, and partner training, with strong extended-enterprise capabilities.

Best for: Large enterprises running complex training programmes for many external audiences.

Key strengths

  • Extended-enterprise setup for separate audiences and domains
  • Built-in eCommerce for selling courses
  • AI features including AI roleplay and an in-workflow learning companion
  • Content marketplace for off-the-shelf courses
  • Salesforce and Microsoft Teams integrations

Trade-offs: Implementation and pricing reflect its enterprise focus, which can be more than smaller teams need.

Pricing: Request a custom quote.

3. Skilljar (Gainsight)

Skilljar is a customer education platform, now part of Gainsight, built specifically for external training.

Best for: SaaS companies focused on customer onboarding and certification, especially those already using Gainsight for customer success.

Key strengths

  • Purpose-built for customer and partner education
  • Certification programmes and credential sharing
  • Course monetization and eCommerce
  • Salesforce and Gainsight integrations that link training to customer health and retention

Trade-offs: Focused on external training, so you'll likely need a separate system for employee learning.

Pricing: Custom quote required.

4. LearnWorlds

LearnWorlds is a course creation and learning platform with strong interactive video, website-building, and eCommerce features.

Best for: Small and mid-sized businesses and training companies that want to sell branded courses.

Key strengths

  • Interactive video with built-in questions and overlays
  • Built-in course store, coupons, subscriptions, and payments
  • Website and landing page builder
  • Community features

Trade-offs: White-labelling, advanced reporting, and automations require the higher-priced Learning Center plan, and a branded mobile app is an extra cost. It's designed more for course businesses than for enterprise customer success.

Pricing: Starter from $29/month, plus $5 per course sale; Pro Trainer from $99/month; Learning Center from $299/month; custom plans for high volume.

5. LearnUpon

LearnUpon is an LMS for training employees, customers, and partners, known for running multiple audiences through separate portals.

Best for: Mid-sized companies that need distinct, branded portals for different customer segments or partners.

Key strengths

  • Multiple portals under one account, each with its own branding and content
  • Built-in webinar and instructor-led training management
  • eCommerce for selling courses
  • Integrations with CRM, webinar, and SSO tools

Trade-offs: Course creation tools are more basic than dedicated authoring tools, so complex content is often built elsewhere.

Pricing: Ask for a custom quote.

6. Absorb LMS

Absorb LMS is an enterprise learning platform used for employee and external training, with strong administration and reporting.

Best for: Enterprises that need robust admin controls, reporting, and eCommerce across several audiences.

Key strengths

  • Built-in eCommerce
  • Detailed reporting and analytics
  • AI features and off-the-shelf content libraries
  • Mobile app

Trade-offs: The breadth of admin features can mean a steeper learning curve for administrators.

Pricing: Custom quote required.

7. TalentLMS

TalentLMS is a cloud LMS known for fast setup and an easy-to-use interface, with a free plan.

Best for: Small teams that want to launch a customer training portal quickly on a limited budget.

Key strengths

  • Free plan for up to 5 users and 10 courses
  • Fast setup with minimal configuration
  • White-labelling, multiple branches for different audiences, and multilingual support
  • SCORM and xAPI support, assessments, and certifications

Trade-offs: Built for general training rather than customer education specifically, so customer-focused workflows and CRM-linked analytics are more limited.

Pricing: Free plan; paid plans from $119/month billed annually (Core, up to 40 users).

Customer training software feature comparison

Feature

360Learning

Docebo

Skilljar

LearnWorlds

LearnUpon

Absorb

TalentLMS

Branded academies / portals

Yes

Yes

Yes

Yes

Yes

Yes

Yes

Multiple audiences in one platform

Yes

Yes

Customers and partners

Limited

Yes

Yes

Yes

eCommerce

Yes (BigCommerce)

Yes

Yes

Yes

Yes

Yes

Yes

Certifications

Yes

Yes

Yes

Yes

Yes

Yes

Yes

AI-assisted authoring

Yes

Yes

LearnExperts partnership

Yes

Yes

Yes

Yes

Expert-led, collaborative course creation

Yes

Limited

Limited

Limited

Limited

Limited

Limited

Salesforce integration

Yes

Yes

Yes

SAML 2.0

Yes

Yes

Yes

How to choose the best customer training software

Use these six questions to narrow your shortlist:

  1. Who are you training, and how many? Customers only, or customers, partners, and employees? Hundreds of learners or hundreds of thousands? Large external audiences favour platforms with monthly active user pricing.
  2. One platform or two? If you also train employees, an all-in-one platform lets you reuse content, share experts, and manage one system and one budget.
  3. Who will create the content? If product, support, and customer success experts will build courses, prioritise easy, AI-assisted, collaborative authoring.
  4. Do you want to charge for training? If so, check for a course catalogue, payment processing, and revenue reporting.
  5. What must it connect to? Look for CRM (such as Salesforce), customer success, SSO, and support tool integrations, so you can tie training to account health and revenue.
  6. What are your security and branding requirements? Check for SOC 2, ISO 27001, GDPR, custom domains, and white-labelling.

Pricing models for customer training platforms 

Much like a learning management system, customer training programs follow a SaaS subscription model—meaning customers pay for access on a rolling basis (month-to-month or annually). 

Within that model, every company implements different pricing tiers. Here are a few examples of what you might encounter: 

  • Free trial: A window to test out a new product before a paid subscription kicks in. 
  • Pay per active users: Rather than pay for one blanket license, you only pay for the number of people enrolled in your platform.
  • Pay per course: You only pay for the courses you build.   
  • Freemium: A basic subscription that’s free, with options to pay for more services.  
  • One-time license purchase: You pay a large fee upfront and can keep the service indefinitely. 

Costs can run anywhere from free (with fee-based add-ons) to $10,000 a year or more. Choosing the right platform for your organization will depend on your budget and the learning goals for customers.

Customer training software pricing

Pricing model

How it works

Best for

Per registered user

Pay for every user with an account

Small, stable audiences who use the platform regularly

Per monthly active user

Pay only for users who log in during a given month

Large customer bases that learn occasionally

Hybrid

Combine registered and active users in one contract

Organizations training both employees and customers

Flat-rate tiers

Fixed monthly fee for a set number of users or courses

Small teams and course creators

Freemium

Free basic plan with paid upgrades

Testing an approach before committing

Transaction fees

A fee per course sold, often on entry-level plans

Course sellers starting out

Get customer training software that fits your business

There’s no one-size-fits-all solution when it comes to customer training platforms. The best platform depends on your industry, your product complexity, and how your customers prefer to learn. Whether you need powerful content creation tools, scalable delivery, built-in assessments, or monetization features, the right platform will make all the difference in how effectively you educate, support, and retain your customers.

Ultimately, customer training isn’t just about reducing support tickets. It’s about building loyalty, boosting adoption, and turning users into advocates. By choosing a platform with the right mix of functionality and flexibility, you set your customers up for long-term success.

Learn how 360Learning’s customer training platform can help you improve your entire customer lifecycle, from onboarding and adoption to improved customer satisfaction.  

Discover the learning platform powered by collaborative learning.

  • A 15-minute discussion with an expert

  • 100% tailored to your needs - with ❤️

  • No commitment. Free as can be.

FAQ: customer training software

Can you use the same LMS to train employees and customers?

Can you charge customers for training?

Do I need an LMS or an in-app guidance tool for customer training?

How long does it take to launch a customer academy?

What integrations matter most for customer training software?

What is the difference between customer training software and a knowledge base?