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Sales teams are directly responsible for driving business revenue and helping a company reach and increase profitability. In that regard, they play one of the most critical roles in any growing organization. So what does it take to better support your sales representatives, increase their chances of success, and boost win rates?
The answer is: a sales enablement function that empowers and equips your sales teams with everything they need to succeed. That involves training and guiding your sales employees through the sales readiness process, and providing them with the right content in sales workflows, including insights gained from conversation intelligence.
With a strong sales enablement platform, your L&D team can develop and deliver hyper-relevant training to help close deals faster and boost overall sales performance. However, with the global sales enablement platform market size expected to reach USD $12.78 billion by 2030, finding the right solution for your L&D team and salespeople may seem overwhelming.
But as always, we’re here to help.
We’ve curated the 11 best sales enablement platforms of the year in this handy list, and summarized their pros and cons, to help you make the right choice to improve your sales team's performance and stay ahead of the competition.
Before we dive into the list of tools, let’s talk about what elements to look for in a sales enablement platform for your organization.
A sales enablement strategy aims to ensure that salespeople have the resources, skills, and knowledge to engage with customers and prospects effectively.
And here is where a sales enablement platform enters the picture, to provide you and your team with a structured and consistent approach to impact your organization’s sales performance, boost win rates, and drive revenue growth.
If you’re looking for a SaaS platform to help your sales organization ramp up sales training, upskill sales reps and help them close deals, or impact your company’s sales cycle, we recommend that you consider a solution that includes the following features.
Sales content management: The sales enablement solution should include a library where the sales team can easily access the right content to streamline team performance. It should also have the capability for marketing teams to share engaging content that sales reps can use in the sales process, like pricing sheets, playbooks, and case studies.
Sales training and onboarding: Interactive training modules, videos, gamification, 1:1 async coaching, and other resources help onboard new salespeople and continue the education of existing team members in global or remote work environments.
Sales analytics and reporting: Robust analytics capabilities helps teams track performance metrics, identify successful strategies, and pinpoint areas of improvement in the sales cycle.
CRM integration: Many sales enablement tools can be integrated with a company's customer relationship management (CRM) system, allowing you to keep learning in the flow of your sales team's work with course recommendations when they need it.
Artificial intelligence (AI): AI-powered sales enablement platforms can provide insights, automation of tasks and content creation, and personalized content for different prospects or customers.
Communication tools: These may include features that facilitate messaging between sales team members, and customers and leads throughout the buyer journey.
With these key features in mind, here are the best sales enablement platforms to consider:
360Learning is the first comprehensive learning platform that uses AI and collaborative features to turn in-house experts into L&D collaborators, making it easy to build a culture of collaborative learning and upskill your workforce internally.
Sales teams are busy, and 360Learning’s AI-powered Skills features empower you to deploy upskilling campaigns to employees in their flow of work to close your organization’s skills gap. As you deliver targeted skill development, you can also map individual or group skills progression at scale to ensure sales teams are maximizing their performance.
The Video Pitch Assessment feature is essential for sales teams to boost pitch delivery, receive valuable feedback, and quickly facilitate remote training. This feature allows sales teams to share their expertise and improve together, unlocking internal expertise to shorten sales readiness time, close deals, and scale remote training.
360Learning's automation solution also allows companies to integrate with Salesforce and sync data between the two platforms to correlate training initiatives with sales team performance in less time than before.
Pros: Modern user interface and AI-powered tools that facilitate collaborative learning and content creation; LMS, LXP, and Academies all rolled into one platform.
Cons: Not ideal for businesses with a low appetite for collaborative learning.
Pricing: Free trial. The team plan is $8 per registered user per month (up to 100 users). You can also request a live demo to get a quick platform overview.
HubSpot Sales Hub is an all-in-one sales enablement platform that provides tools for CRM, email tracking, prospect tracking, meeting scheduling, and analytics to streamline the sales process.
The platform can empower your sales outreach with its email templates and email-tracking software that notifies you when a prospect engages with an email and then saves the data to the CRM database so you can personalize the customer experience. This feature integrates with Gmail, Microsoft Outlook, and HubSpot.
While the conversation AI feature lets you track voice data and provide deeper insights into customer calls, the document tracking tool allows your team to build a sales content library that the sales team can share with leads as a follow-up.
Pros: User-friendly interface and good automation.
Cons: The more advanced features are only available in the higher-tiered plans.
Pricing: There is a Free plan followed by a Starter plan ($45 per month), a Professional Plan ($450 per month), and an Enterprise plan ($1,200 per month).
As part of Salesforce's cloud-based platform, Salesforce Enablement empowers sales teams with training, content, insights, and tools to improve performance and enhance customer relationships.
Sales and marketing teams can benefit from using Salesforce Einstein, an AI-powered tool that provides predictive insights based on data analysis. With this tool, teams can make informed decisions for forecasting sales and identifying growth opportunities.
Some other noteworthy features of this program are revenue milestones that aid in tracking ROI progress, drag-and-drop content creation, and templates created by Salesforce based on best practices.
Pros: Dynamic scalability with a wide variety of integration capabilities.
Cons: Some users may find the customization and variety of features overly complex.
Pricing: Free trial. $25 per user per month for Sales Enablement.
Seismic Enablement Cloud is a comprehensive solution that offers various features across the sales lifecycle, such as dynamic content creation, sales training, analytics, and automated content management.
With the sales content management feature, you and your team can easily create, store, and organize content that the sales team can access. Moreover, you can make organization-wide content delivery more straightforward with the automation tool.
The Enablement Intelligence AI can help the marketing team identify the factors driving revenue by analyzing content, sales training, and CRM data. And by combining AI-generated data with human processes, the team can create recommendations that will positively impact productivity and sales revenue.
Pros: Content is easy to find and can be personalized by salespeople.
Cons: Some users may find it difficult to set up, cross-team collaboration can be confusing.
Showpad Content is a sales content management solution aimed at ensuring all content is consistent and easily accessible for sales teams to find, manage, and distribute impact content at scale.
With Showpad Content, you can easily manage and organize your content in one place. You can connect to your existing DAM or CMS and promptly notify your sales team of updates. And you can quickly provide sales reps with the content management tools they require thanks to the user-friendly interface.
The Shared Spaces feature lets you share content in real-time on branded microsites, which allows customers to collaborate with you and involve other stakeholders. You can also easily access and customize content using your preferred mobile device, Outlook or Gmail, CRM, or a browser.
Pros: Easy to use with a high-rated user experience.
Cons:Pricing needs to be more transparent.
Mindtickle is a platform designed to improve sales skills and mitigate deal risks for companies looking to boost their revenue.
With Mindtickle, you can create customized programs that have a measurable impact and align skill development with your business goals. Automation allows you to quickly identify areas of strength and weakness and then tailor programs to address any skill gaps.
You also have the ability to evaluate the development of skills throughout your organization, including individual team members. By using the revenue intelligence capabilities, you can connect successful actions to revenue and then provide tailored strategies for improvement.
Pros: The capability to build personalized and engaging sales onboarding experiences.
Cons: The pricing plans are undisclosed.
Highspot is an innovative sales enablement platform that improves sales efficiency by connecting marketing, sales, and the customer.
The content management features empower you to provide your sales team with the appropriate content when needed. By using filters such as a sales cycle stage, salespeople can easily search for relevant content. At the same time, AI-powered recommendations also suggest content that has proven to be effective in the past.
Highspot's sales training features include a drag-and-drop builder, SCORM integration, and the ability to design role-specific learning paths, making content creation easy. You can also deploy real-time analytics to track progression and identify where to leverage upskilling strategies.
Pros: Deep integration with CRM applications like Salesforce and Dynamics 365.
Cons: A demo must be requested to learn about the pricing plans.
Dooly is a platform that helps salespeople organize their workflows into one central location, improving their ability to close deals and ramp up sales productivity.
What stands out is Dooly’s Pipeline feature, where your sales reps can track and organize the progression of sales deals in the buyer’s journey. It also helps you improve revenue forecasting and see deals from a single view.
Next, their Playbooks feature provides real-time information to sellers, enabling them to have more productive and customer-focused conversations, resulting in better chances of closing deals. The feature is activated whenever a buyer poses a question, and the sales representative can confidently respond promptly.
Pros: Simple setup process and good customer support.
Cons: You can only integrate Slack and Google Drive if you subscribe to the Growth plan.
Pricing: Plans start with a Free plan, a Growth plan ($30 per user), and a Premier plan ($65 per user).
As an all-in-one knowledge management solution, Guru stands out for its ability to keep teams connected and organize all the required information in one place.
With the Discover feature from Guru, salespeople can access real-time knowledge, which can help them have more meaningful sales conversations and increase their sales performance. Additionally, AI-powered support identifies trending topics and experts to keep employees informed and connected.
With the Create feature, sales representatives can produce customized sales playbooks that can be accessed across all applications. This feature includes an editor, templates, customization options, a generative AI-powered writing assistant, a browser extension, and integration with Slack.
Pros: AI-powered features, real-time updates, and personalized sales playbooks.
Cons: The user interface may be overwhelming for some users.
Pricing: The Starter plan is free for up to three users per month and is $5 per user per month after, followed by the Builder plan at $10 per month (free trial available) and an Enterprise plan (price undisclosed).
Allego is a modern sales enablement platform designed for the flow of learning and content to empower sales and marketing organizations.
Starting with Conversation Intelligence, this feature automatically captures calls and virtual meetings, leveraging AI to perform speech-to-text transcription, analyze sales calls, and extract insights to improve outcomes and close deals. You can even replicate the strategies of top performers and increase your sales coaching capacity.
The Modern Learning feature empowers salespeople to improve their skills and knowledge, leading to better sales performance. It includes personalized learning, AI-powered microlearning, reinforcement during work, onboarding, and sales coaching.
Pros: The Conversation Intelligence tool is great for gathering valuable insights.
Cons: The user interface has some limitations.
The interactive experience platform RELAYTO transforms static content into interactive experiences such as sales proposals, collateral, and demos.
RELAYTO enables sales representatives to easily and efficiently select, collect, and personalize content for target audience optimization and incorporate content from over a thousand sources like Google Docs, Powerpoint, Youtube, and webpages at scale.
The platform offers useful analytics that helps sales teams forecast sales accurately. With this feature, you can generate relevant analytics that give insights into how prospects engage with sales collateral. This allows sales teams to personalize content and experiences that will move prospects further down the sales cycle.
Pros: Anyone can easily create interactive content without any coding experience.
Cons: Steep learning curve after initial setup.
Pricing: The Public plan is free for individuals, followed by the Pro plan ($65 per month for only one user), the Team plan ($600 per month), and the Pro Team plan ($2,000 per month).
We hope that we’ve managed to help you identify the right features and tools that fit your sales enablement strategy as well as your sales and marketing teams.
Remember, when selecting a sales enablement solution, it's essential to consider whether it gives your sales teams easy access to content during their onboarding and sales readiness processes.
Additionally, the solution should provide valuable insights gained from conversation intelligence. Wishing you the best of luck as you embark on your sales enablement journey!