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Sales teams drive business revenue and help companies reach or enhance profitability. Clearly, they're one of the most critical departments in any growing organization. Improve sales performance, and you (almost by definition) help your company financially.
So what does it take to better support your sales reps, increase deal sizes, and boost win rates?
The answer is a sales enablement function which empowers and equips your sales teams with everything they need to succeed. That involves training and guiding your sales employees through the sales readiness process, and providing them with the right content in sales workflows, including insights gained from conversation intelligence.
It's a huge job. But in recent years, technology has removed much of the heavy lifting to help make sales enablement more dynamic and impactful. You just need to know the right software for your organization.
So to help, we’ve curated the 11 best sales enablement platforms. You'll see their pros and cons and top features, and will learn which is the best fit for businesses like yours.
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A sales enablement platform is a tool or system that equips sales teams with the content, training, and insights they need to sell more effectively. These platforms help sales organizations onboard new reps faster, keep teams up to date on evolving products or messaging, and reinforce winning behaviors through continuous learning.
The best sales enablement software goes beyond generic training. These tools provide tailored, agile learning experiences that reflect the fast, competitive nature of modern sales environments.
Whether you're training BDRs to master outreach techniques or helping account executives sharpen their negotiation skills, a sales enablement platform ensures your team has the knowledge, confidence, and consistency to perform at their best.
While the term can encompass a range of technologies—from CRM-integrated content hubs to analytics dashboards—this guide focuses specifically on learning management systems (LMS) and training platforms designed to support sales performance.
A sales enablement strategy aims to ensure that salespeople have the resources, skills, and knowledge to engage with customers and prospects effectively. So the platform should provide your team with the structure and content needed to improve sales performance, boost win rates, and drive revenue growth.
When evaluating enablement platforms, look for features that directly support the performance, productivity, and learning needs of a sales team:
We'll keep these key features in mind as we explore the best sales enablement platforms.
360Learning is the first comprehensive learning platform that uses AI and collaborative features to turn in-house experts into L&D collaborators. Sales teams are busy, and 360Learning’s AI-powered Skills features empower you to deploy upskilling campaigns to employees in their flow of work to close your organization’s skills gap.
As you deliver targeted skill development, you can also map individual or group skills progression at scale to ensure sales teams are maximizing their performance.
The Video Pitch Assessment feature is essential for sales teams to boost pitch delivery, receive valuable feedback, and quickly facilitate remote training. It lets sales teams share their expertise and improve together, unlocking internal expertise to shorten sales readiness time, close deals, and scale remote training.
Integrate with Salesforce and sync data between the two platforms for smarter training initiatives delivered faster than ever, in the flow of work.
Key features
Pros: Modern user interface and AI-powered tools that facilitate collaborative learning and content creation; LMS, LXP, and Academies all rolled into one platform.
Cons: Not ideal for businesses with a low appetite for collaborative learning. May be too comprehensive for very small businesses.
Pricing: Free trial. The team plan is $8 per registered user per month (up to 100 users). You can also request a live demo to get a quick platform overview.
A 15-minute discussion with an expert
100% tailored to your needs - with ❤️
No commitment. Free as can be.
By providing your contact info, you agree to receive communications from 360Learning. You can opt-out at any time. For details, refer to our Privacy Policy.
HubSpot Sales Hub is an all-in-one sales enablement platform that provides tools for CRM, email tracking, prospect tracking, meeting scheduling, and analytics to streamline the sales process. As part of HubSpot's wider CRM platform, it's a great addition for companies already using this software.
The platform can empower your sales outreach with email templates and email-tracking software. Salespeople receive notifications when a prospect engages with an email. The platform then saves the data to the CRM database so you can personalize the customer experience. This feature integrates with Gmail, Microsoft Outlook, and HubSpot email services.
The conversation AI feature lets you track voice data and provide deeper insights into customer calls. And the document tracking tool lets you build a content library that the sales team can easily share with leads as a follow-up.
Key features
Pros: User-friendly interface and good automation.
Cons: The more advanced features are only available in higher-tiered plans.
Pricing: Free plan is followed by a Starter plan ($15/seat per month), a Professional Plan ($100/seat per month), and an Enterprise plan ($150/seat per month).
Formerly known as Salesforce Enablement, Sales Programs empowers teams with training, content, insights, and tools to improve performance and enhance customer relationships.
Sales and marketing teams benefit from Einstein, an AI-powered tool that provides predictive insights based on data analysis. With this tool, teams can make informed decisions for forecasting sales and identifying growth opportunities.
Other highlights include revenue milestones that aid in tracking ROI progress, drag-and-drop content creation, and templates created by Salesforce based on best practices.
Key features
Pros: Dynamic scalability with a wide variety of integration capabilities.
Cons: Some users may find the customization and variety of features overly complex.
Pricing: $100 per user per month.
Seismic Enablement Cloud is one of the best-known enablement platforms, offering dynamic content creation, sales training, analytics, and automated content management.
You can easily create, store, and organize content that the sales team can access. You can also make organization-wide content delivery more straightforward thanks to automation.
The Enablement Intelligence AI can help the marketing team identify factors driving revenue by analyzing content, sales training, and CRM data. And by combining AI-generated data with human processes, the team can create recommendations that will positively impact productivity and sales revenue.
Key features
Pros: Content is easy to find and can be personalized by salespeople.
Cons: Some users may find it difficult to set up, cross-team collaboration can be confusing.
Pricing: Not shared publicly.
Showpad Content is a sales content management solution that makes it easy for sales teams to find, manage, and distribute impact content at scale. Most simply, it keeps all your sales and support content in one place.
Connect to your existing DAM or CMS to promptly notify your sales team of updates. And you can quickly provide sales reps with the content management tools they require thanks to the user-friendly interface.
The Shared Spaces feature lets you share content in real-time on branded micro-sites. This lets customers and stakeholders collaborate and interact with content directly. You can also access and customize content using your mobile, Outlook or Gmail, CRM, or a browser.
Key features
Pros: Easy to use with a high-rated user experience.
Cons: Focused specifically on content management, with limited other enablement features.
Pricing: Showpad has three plans: Essential, Plus, Ultimate. Pricing for these plans is not public.
Mindtickle is designed to improve sales skills and mitigate deal risks for companies looking to boost their revenue.
You can create customized programs for measurable impact, and align skill development with your business goals. Automation lets you quickly identify strengths and weaknesses, and then tailor programs to address any skill gaps.
You can easily evaluate skill development across your organization, and for individual team members. Using the revenue intelligence capabilities, you can connect successful actions to revenue and then provide tailored strategies for improvement.
Key features
Pros: The capability to build personalized and engaging sales onboarding experiences.
Cons: Some users encounter a learning curve; reporting and data visualization can be limited.
Pricing. Mindtickle's pricing is not public.
Highspot is an innovative sales enablement platform that improves sales efficiency by connecting marketing, sales, and the customer.
The content management features provide your sales team with the appropriate content when needed. Filters such as sales cycle stage let salespeople find relevant content to suit the moment. And AI-powered recommendations also suggest content that has proven to be effective in the past.
Highspot's sales training features include a drag-and-drop builder, SCORM integration, and the ability to design role-specific learning paths, making content creation easy. You can also deploy real-time analytics to track progression and identify where to leverage upskilling strategies.
Key features
Pros: Deep integration with CRM applications like Salesforce and Dynamics 365.
Cons: Not as customizable as some sales enablement platforms.
Pricing: Only available via demo request.
As an all-in-one knowledge management solution, Guru stands out for its ability to keep teams connected and organize all the required information in one place.
With the Discover feature, salespeople can access product and customer knowledge in real time. This helps them have more meaningful sales conversations, and ultimately increases sales performance. AI-powered support identifies trending topics and experts to keep employees informed and connected.
With the Create feature, reps can produce custom sales playbooks, accessible across all applications. This feature includes an editor, templates, customization options, a generative AI-powered writing assistant, a browser extension, and integration with Slack.
Key features
Pros: AI-powered features, real-time updates, and personalized sales playbooks.
Cons: The user interface may be overwhelming for some users.
Pricing: The Starter plan is free for up to three users per month. The All-in-one plan is $15/user per month, and Custom plans exist beyond this.
Allego is an "onboarding and enablement" platform that delivers learning, content, and collaboration in the flow of work.
The Conversation Intelligence feature automatically captures calls and virtual meetings, using AI to perform speech-to-text transcription, analyze sales calls, and extract insights to improve outcomes and close deals. You can even replicate the strategies of top performers and increase your sales coaching capacity.
The Modern Learning feature empowers salespeople to improve their skills and knowledge, leading to better sales performance. It includes personalized learning, AI-powered microlearning, reinforcement during work, onboarding, and sales coaching.
Key features
Pros: The Conversation Intelligence tool is great for gathering valuable insights.
Cons: The user interface has some limitations. Uploading and storing content can be time consuming.
Pricing: Available upon demo request.
RELAYTO transforms static content into interactive experiences such as sales proposals, collateral, and demos.
This lets sales representatives easily and efficiently select, collect, and personalize content for target audiences, and incorporate content from over a thousand sources like Google Docs, Powerpoint, Youtube, and webpages at scale.
The platform offers useful analytics that helps sales teams forecast sales accurately. With this, you can generate relevant analytics that give insights into how prospects engage with sales collateral. Sales teams can personalize content and experiences that will move prospects further down the sales cycle.
Key features
Pros: Anyone can easily create interactive content without any coding experience.
Cons: Steep learning curve after initial setup. More expensive
Pricing: The Team plan starts at $750/month. The Business plan starts at $2500/month, while the Enterprise plan is from $4500/month.
Great sales enablement platforms don't just deliver content or training. They reinforce winning behaviors, connect learning to performance, and equip reps with the tools they need to close more deals, faster.
As you evaluate your options, prioritize platforms that align with how your sales team actually works: fast, mobile, and always evolving. Whether you're focused on onboarding, upskilling, or driving better adoption of sales content, choose a tool that delivers targeted learning experiences and measurable business outcomes.
The best sales enablement platform is the one that fits your team, your tech stack, and your growth goals, and empowers your reps to learn, adapt, and win.