Great sales training is about encouraging your salespeople to boost their performance. You need to teach them the skills to build relationships with customers, close deals, and reach their quota. Training isn’t just something your reps complete and forget, but a reliable tool they can return to again and again.
But how can you make sure your sales training has a lasting impact? How can you reinforce the key behaviors, knowledge, and skills you teach in your sales training, and continue to lift your performance over time as the needs of your customers change and evolve?
In our final MasterSaaS sales training lesson, Google’s Head of Sales Training, Brendan McGeever, is here to unveil the six ways Google ensures its sales training not only makes a positive short-term difference but also has a lasting impact.
How to create lasting impact with your sales training, according to Google
First up, Brendan outlines a fundamental philosophy: treat your sales training as more than just a box to be checked.