“Is the training you’re offering today still going to be effective in 12 months? At Google, our assumption is no. Whether you’re a small organisation or a large one, you need to set the expectations that there’s going to be continual change." Here's how.
For many, creating sales training course content is a painful process. It either costs a lot or takes hours. Google’s Head of Sales Training, Brendan McGeever, is here to show us a better way to create training content your sales reps love.