In our final Google MasterSaaS lesson, Brendan shares his best tips to ensure your sales training becomes a reliable tool that your reps come back to again and again to crush their quota.
“Is the training you’re offering today still going to be effective in 12 months? At Google, our assumption is no. Whether you’re a small organisation or a large one, you need to set the expectations that there’s going to be continual change." Here's how.
For many, creating sales training course content is a painful process. It either costs a lot or takes hours. Google’s Head of Sales Training, Brendan McGeever, is here to show us a better way to create training content your sales reps love.
As the most fundamental part of training, sales onboarding lays the foundation for new hires to develop key skills, reduce ramp-up time, and make an impact. Here's how Google does it.
Impactful sales training is much more than just a great PowerPoint deck or a motivational speech from the likes of Tony Robbins. It starts with a great overall strategy. Here's how Google does it.
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