How to Choose the Best Customer Training Software for Your Business

For SaaS companies, there’s no denying the impact customer education has on your bottom line. The reason is simple: in order for a customer to stick with your product, they need to know how to use it. That’s where a customer training software comes in.   

This kind of learning tool is basically an LMS platform for customer training. It’s the most effective way to build and organize content and monitor user progress throughout an entire customer lifecycle. 

There are dozens of options for customer training software out there, each with scores of useful features and benefits. So to help you choose, this article breaks down the most important elements you need to look for in a proper customer training platform for your organization.

The benefits of customer training software 

A customer training platform has a few long-term benefits beyond being a centralized space to monitor learning. Proper training can lead to faster time to value, which not only improves product usage but boosts revenue to support your bottom line.  

Improved product adoption: When customers are confident in how to use a product or service, they are less likely to abandon it. By training customers, your customers will be more active on your product or with your service. 

Greater customer engagement: Learner engagement has a direct impact on performance. A customer training software can lead to a positive customer experience and faster product enablement. 

Improved customer retention: If your customers are properly trained on your product and receive value from it, they're more likely to remain customers. A well-known study from Harvard Business School shows that improving customer retention by just 5% can increase profits by anywhere from 25% to 95%.  

Reduced training costs: A learning platform might have additional overhead, but in the long run, your company will save valuable time and money. A customer training LMS lets you create pre-packaged lesson plans or academies of training content, which are scalable and don't rely solely on human hours.

Increased revenue: In addition to retaining happy customers, you can create additional revenue streams for your organization by charging to access your most popular lessons.  

Standard features of a customer training platform

Every customer training platform claims to be the best. But a software only works if people can properly use it. And not all LMS systems cater to companies looking to train their customers.

To build a library of training materials and share it with customers, customer training software should have a few essential features. These ensure simple content creation tools, and friendly interfaces for a positive user experience. 

Content creation

The majority of your training will be original materials specific to your company. A flexible and robust authoring tool on the customer training platform lets you easily create engaging content for your customers.

Leverage different types of content, like video, presentations, and voice recordings to keep your learners interested. Look for platforms that support multiple formats, like PowerPoint, audio, MP4, and video, and can host assessments and surveys to gain valuable feedback on content.

Assessments 

Assessments let you quiz your customers on training. This helps you understand if they are absorbing lessons fully, or if training is no longer clear or relevant. 

In your platform, you’ll want options for multiple choice, true/false, single selection, ordered questions, linker questions, and open-ended responses. Additionally, platforms like 360Learning offer more advanced questions: 

• Pick-a-point so a customer can indicate the correct zone on an image. 
• Video pitch allows customers to record and share videos of themselves giving a response. 
• Screencast demo lets customer record their screen and share the video as their response.

Custom learning paths 

No two learners are alike. Personalized learning paths ensure all customer roles have access to a training process that fits their unique needs. 

Learners can access the materials they need in the moment they need them, rather than only seeing certain materials cherry-picked by a customer success manager. It helps learners gain access to quality experiences regardless of their learning type or knowledge background. 

Custom learning paths also combine different modules of your organization’s content with sourced media, so you don’t have to spend hours creating content that might already exist elsewhere. 

Mobile learning 

Customers want to learn on their own time. When customers take training on their own time, they are more motivated and engaged, which will ultimately result in a better, more positive learning outcome. Mobile learning is a great investment to empower this.

Beyond the benefits your customers receive from a training solution, mobile learning saves organizations time and money. Tap-and-learn content means you don’t need to spend money on physical training experiences like conferences or workshops. 

Reporting and analytics

Analytics for a customer training platform can get tricky. At the very basic level, you need a program that looks at usage stats for your online courses so you know what lessons are the most helpful for your customers and what could be improved.

Statistics like completion rate, courses accessed, and drop-off rate are useful to know. You also want to track the progress of individual users within their own learning initiatives. This will help you keep customers on track with their training needs and identify roadblocks to product adoption.

A relevance score is a unique reporting feature that helps content authors ensure training is up-to-date and understood by learners.

Gamification 

Game-based learning, or gamification, gives your customer training a boost. In fact, 72% of people agree that gamification motivates them to work harder.

Some popular things to look for in a customer training software include: 

• Leaderboards 
• Interactive quizzes and dashboards 
• Badges and rewards 
• Challenge mode, allowing learners to compete against each other

Integrations

Most platforms let you integrate other tools to build training courses, or academies. Include sought-after external content—like Ted Talks or LinkedIn Learning courses—within learning paths without having to reinvent the wheel. 

Integrations can also help streamline your workflow, reducing time spent on admin work or duplicate data entry. Some commonly sought-after integrations include Salesforce, Zoom, and LinkedIn Learning.

Customer support

Even the most user-friendly customer training platform will still have its challenges. When you get stuck, you want a smooth customer support experience.

Look for a company that has a robust support offering. A company should offer a way to contact a support rep through email or chat. A Help Center, like 360Learning’s Knowledge Base, will provide you with step-by-step guides to answer frequently asked questions.

Another helpful addition would be a customer success partner that can help you optimize the software and ensure you use it to its full extent. 

Monetization opportunities

You can also turn your training content into extra revenue streams with monetization features. Maximize the impact of training materials by creating a public catalog to share with your customers.

When selling training to your customers (or your customer’s customers), you will want the ability to create a public course catalog and process payments. This will allow your customers to browse training and seamlessly purchase it.

4 customer training platforms for enterprise companies

Now let's see some specific examples. Here are four of the best and most trusted customer training platforms on the market. We'll see how they handle each of the key features and functions explored above.

360Learning

360Learning is a collaborative, AI-powered learning platform that combines the best of LMS and LXP capabilities. These include automated enrolment, learning paths, certifications, and social learning communities in one platform.

It powers onboarding and employee development, and drives customer training at scale. And crucially, you don't need a separate customer training system.

360Learning turns internal expertise into collaborative, skills-based learning for employees, customers, and partners. The collaborative learning approach, combined with deep integrations with systems like SAP and Workday, lets you upskill at scale through expert-led communities of practice around key topics, roles, and more.

360Learning shines when you want collaborative, SME-led creation and integrated learning for both internal and external audiences—but it lacks built-in monetization.

Key features:

• Content creation: Drag‑and‑drop editor supports multiple formats (video, SCORM/xAPI, quizzes, documents), with AI support and strong collaboration between SMEs and designers.
• Assessments: Built‑in quizzes, surveys, peer reviews and auto‑graded assessments evaluate customer knowledge and reinforce learning.
• Custom learning paths: Design branching, competency-based learning journeys tailored to user roles or product segments with AI‑curated content.
• Scalability: Built for enterprise scale, it supports multilingual academies, templates, role-based access and global deployments.
• Gamification: Includes badges, leaderboards, challenges and achievement tracking to boost engagement and social learning participation.
• Monetization: Not built for direct course monetization via e-commerce storefronts, but you can integrate with third-party e-commerce tools.
• Compliance & accessibility: Supports GDPR, enterprise-grade security protocols and WCAG 2.1 accessibility standards for inclusive and regulated trainings.

Pricing: Free trial. $8 per registered user per month (up to 100 users) for the team plan. For custom pricing for your business, request a live free demo.

Docebo

Docebo is a mature, AI-enhanced learning platform built to support enterprise‑level customer education, including certification programs and extended‑enterprise use cases. Its strength lies in personalization, automation, and deep integration with CRM and customer success tools. It’s ideal for global organizations—especially SaaS and tech firms—that need to onboard customers, resellers or partners while driving measurable ROI through training.

Its full-featured learning platform includes branded external portals, certification workflows, social and experiential learning modules, and AI-powered personalization. Docebo is ideal for large enterprises that need AI personalization, advanced gamification, and full e-commerce.

• Content creation: Central authoring supports multiple content formats. Content can also be imported via SCORM/xAPI packages and created with AI-assisted tools.
• Assessments: Supports quizzes, certifications, exams and re-certification workflows; includes built-in certificate generation and proctoring tools.
• Custom learning paths: Learner journeys can be tailored to customer segments, roles or behaviors, with AI personalization pushing relevant content.
• Scalability: Designed for large scale external audiences in multiple languages, domains, and user segments.
• Gamification: Includes badges, points, leaderboards, and social learning feeds to motivate and engage external learners.
• Monetization: Built-in e-commerce, payment gateway integrations (Stripe, PayPal, Shopify), storefronts and subscription models support revenue generation from training.
• Compliance & accessibility: Supports SCORM/xAPI standards, GDPR compliance, SOC certification and configurable accessibility settings.

Pricing: Elevate and Enterprise plans available, with pricing upon request.

Skilljar

Skilljar (now part of Gainsight) specializes in customer and partner education for SaaS businesses. It provides robust functionality for course delivery, certification, CRM integration, and monetization through e-commerce. It’s particularly well suited to mid‑market and enterprise SaaS companies that want to link training outcomes to customer success metrics and revenue.

Designed specifically for external education—supports self-paced courses, certification tracks, user roles, and multi-tenant portals tailored to different audiences.

Skilljar is tailored for SaaS companies focused on certification-driven customer training and direct integrations with CRM for revenue tracking.

• Content creation: Strong authoring engine supports quizzes, video, SCORM/xAPI imports, live session management. Content creation is modular and template-driven.
• Assessments: Built-in quiz engine, certificate builder, remote proctoring and verification links, plus LinkedIn sharing capabilities for earned credentials.
• Custom learning paths: Supports structured learning paths and certification tracks, though less dynamic adaptive learning than platforms like Docebo.
• Scalability: Supports multi-tenant academy structure, portal segmentation by customer or region, and complex role-based access.
• Gamification: Offers basic badge and certificate incentives; more limited gamification features than others like Docebo or 360Learning.
• Monetization: Fully supports e-commerce: subscriptions, course sales, packaging, and integrations with payment systems and Salesforce for revenue tracking.
• Compliance & accessibility: SOC 2 and GDPR-compliant; accessibility support is there but may require manual setup depending on course design.

Pricing: Essentials, Professional, and Enterprise plans available. Pricing on request.

LearnWorlds

LearnWorlds is a flexible, white-label learning platform for organizations that need robust customer training and monetization capabilities. With interactive video, strong branding, and community features, it appeals to both course creators and professional services firms. It works well for start-ups through mid-sized enterprises looking to deliver branded academies, engage audiences via gamified content, and drive revenue through training offerings.

LearnWorlds appeals to brands or professional services firms seeking customization, interactivity, strong gamification, and monetization. It's an all-in-one learning platform that includes customer training portals, community spaces, certifications, and content monetization modules.

• Content creation: Supports interactive video with overlays, quizzes, SCORM uploads, blogging features and course/player customization via templates and code.
• Assessments: Multi-type quizzes, interactive assessments, automated grading, certificates and progress tracking.
• Custom learning paths: Enables modular course structures and conditional unlocks, though not as AI-driven as Docebo or 360Learning.
• Scalability: Supports high volumes of courses and learners; handles localization, multi-academy setups, and affiliate/partner channels.
• Gamification: Strong gamification features including badges, points, certificates, leaderboards, and community activity feeds.
• Monetization: Built-in e-commerce, shopping cart, coupons, subscriptions, affiliate programs and white-label storefronts.
• Compliance & accessibility: Supports SCORM/xAPI, GDPR and standard security protocols; accessibility features are present but should be evaluated per course design.

Pricing: Starter plan from €24/month, with €5 per course enrollment. Pro Trainer plan from €79/month, and Learning Center plan from €249/month. High volume and corporate plans on request

Pricing models for customer training platforms 

Much like a learning management system, customer training programs follow a SaaS subscription model—meaning customers pay for access on a rolling basis (month-to-month or annually). 

Within that model, every company implements different pricing tiers. Here are a few examples of what you might encounter: 

• Free trial: A window to test out a new product before a paid subscription kicks in. 
• Pay per active users: Rather than pay for one blanket license, you only pay for the number of people enrolled in your platform.
• Pay per course: You only pay for the courses you build.   
• Freemium: A basic subscription that’s free, with options to pay for more services.  
• One-time license purchase: You pay a large fee upfront and can keep the service indefinitely. 

Costs can run anywhere from free (with fee-based add-ons) to $10,000 a year or more. Choosing the right platform for your organization will depend on your budget and the learning goals for customers.

Get customer training software that fits your business

There’s no one-size-fits-all solution when it comes to customer training platforms. The best platform depends on your industry, your product complexity, and how your customers prefer to learn. Whether you need powerful content creation tools, scalable delivery, built-in assessments, or monetization features, the right platform will make all the difference in how effectively you educate, support, and retain your customers.

Ultimately, customer training isn’t just about reducing support tickets. It’s about building loyalty, boosting adoption, and turning users into advocates. By choosing a platform with the right mix of functionality and flexibility, you set your customers up for long-term success.

Learn how 360Learning’s customer training platform can help you improve your entire customer lifecycle, from onboarding and adoption to improved customer satisfaction.