Altarea Internal Expertise
Training & Learning

How Altarea is Engaging 10x More Learners by Unlocking Internal Expertise

The Company

Altarea is France’s leading real estate developer, with a mission to create and transform urban spaces. The company has developed a unique real estate skills and development platform covering all classes of real estate assets (residential, retail, offices, and logistics). This means Altarea can respond effectively and comprehensively to the challenges of environmental and social responsibility related to urban spaces, and help create forward-looking towns and cities that are pleasant to live in.

"We are especially proud of our workforce, which we see as our main strength in the market." explains Ivana Tassotti, Group Human Resources Development Director at Altarea.

Altarea’s main learning challenges

Altarea is France’s leading real estate developer, with the mission to create and transform urban spaces. Ivana explains that this entails:

  • Attracting and keeping talent 
  • Effectively training the workforce for better performance 
  • Embracing the Learning Organization model, empowering all employees to transmit knowledge and upskill from within

The solution: personalized content with Altarea’s Digital Academy

Altarea’s Human Resources Department, as a key participant in the company’s business strategy, decided to invest in a solution that was more collaborative than a traditional LMS.

A collaborative Digital Academy

What really convinced the Altarea team to choose 360Learning, explains Emma Ameline, Head of Marketing and Digital HR at Altarea, was its collaborative aspect, and the ability to easily create communities of learners. The company's subject-matter experts already had a wealth of knowledge at their fingertips—they just needed the right platform to help them transmit it to each other and upskill from within.

Altarea as a Learning Organization

The company used 360Learning to create their own online learning hub—the digital version of their strategic skills development plan—called the Digital Academy. “What’s really amazing about the Digital Academy is that creating content is incredibly simple and intuitive,” says Paul Lassalle, Business Director at Altarea. “Absolutely anyone can start creating content via the platform with zero prior training.” For the entire, team, this is a huge time-saver.

Learning anytime, anywhere

360Learning also stood out for its flexibility and mobile capabilities. “I use the tool myself, and with my sales team all the time. You can connect on your smartphone or on a computer,” notes Benoît Guichard, Paris Metropolitan Area Sales Director at Altarea. Learners were also happy to be able to connect and continue their learning journey at their own pace, from wherever was convenient for them.

Mobile learning at Altarea

“We wanted a platform that would allow us to create personalized content, and that would enable trainers and learners to interact with each other much more easily.” explains Emma Ameline.

Interactive learning

Benoît appreciates the level of gamification on the platform, as well as the social and interactive aspects. “We can interact directly with the course author, and it’s easy to see what course content worked well, what worked less well. This helps us understand what new training to add, and what to tweak. Everyone gets involved, and that’s the whole point.” 

Via features like the Discussion Forum and Reactions, learners are encouraged to start conversations and ask and answer questions, all healthy signs of a thriving Learning Organization. As Emma explained, learners’ behavior and expectations are constantly evolving, and an interactive digital learning solution is the best way to keep up.

“I use the tool myself, and with my sales team all the time. You can connect on your smartphone or on a computer.” - Benoît Guichard.

Results: stronger engagement and learning

With their Digital Academy, Altarea is able to capitalize on their employees’ significant subject-matter expertise. This approach is already paying dividends: 

  • Virtually all of Altarea’s employees use the platform (up to 2,000 from 150)
  • They increased their course completion rate by 10% over one year
  • In that same timespan, employees doubled the amount of time they spent on training activities

After seeing the positive results the Digital Academy had with Altarea’s sales reps, the team decided to introduce the Academy to the entire company in March 2020. 

In fact, the Altarea team credits 360Learning and their collaborative learning approach with helping them nab the title ‘top employer’, a strategically important achievement given the company’s ambitious goals for recruitment and growth. 

Now, the company is focused on rolling out even more courses via 360Learning, notably modules on corporate social responsibility, soft skills, and preboarding.

"As Altarea continues to grow, our main challenge will be to empower each employee to share their knowledge and upskill from within" as explained by Ivana.

Want to read more inspiring stories like this one? Head to our customer stories page, here.

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