In 2020, the average rate of course completion across the industry is hovering at an abysmal 20-30%. In practice, this means less than one third of courses started by learners are followed through to completion.
This is a huge problem for L&D leaders, and most people don’t know why it’s happening. But we do - and we’ve developed a feature to help. (And we’ll show you in a cool video below ;-))
Why are average course completion rates so low?
1. Content gets outdated quickly
Most L&D platforms offer hundreds - if not thousands - of courses. This might sound impressive at first - until you realize every piece of content has an expiration date. You can spend hours developing a course, but it’ll be obsolete as soon as your product team adds a feature.
Even worse, you might not find out until you review your program a year later. By then, too many people have taken it and concluded that internal training is a waste of time. And what if this training includes health & safety procedures? Outdated content can pose a big risk.
2. Content is too long and unengaging
Another problem is when content drags on too long. Today’s learners are juggling more competing demands than ever, and they need prompt access to key guidance and advice. A half-hour training video created for YouTube simply isn’t going to cut it - even at 1.5x pace.
3. Training is top-down with no feedback loop or interactions
Finally, too many organizations define training priorities from the top-down. They don’t give learners a chance to collaborate with their peers, express their views, or choose topics of interest. All of this adds up to learning content that is outdated, sluggish, and prescriptive.
A 90% completion rate can be your reality
Relying on content that is unengaging and unresponsive to learner needs can have big consequences.
It’s a huge reason why so many training programs go unfinished. More importantly, it’s a missed opportunity to build a greater sense of connection between your learners with peer engagement and active feedback.
We think there’s a better way to do things. We want to offer learning experiences that are always exciting, always evolving, and always up-to-date with the latest information.
That’s why we built Reactions – to help you keep courses engaging through Collaborative Learning. With the help of Reactions, our customers maintain a 91% average course completion rate, delivering content that is always improving and responding to what learners need. Now, you can achieve the same results.
Introducing: Reactions
When it comes to keeping your courses up-to-date, your teams are best-suited for the job. They have the greatest exposure to the content: they know where it’s performing well, and where it can be improved with newer and better information.
Whether you're launching an onboarding program, sales enablement course, or customer training, Reactions helps you boost engagement with real-time feedback. Courses on 360Learning receive an average 95% Relevance Score, which is how our customers maintain an average course completion rate of 91% – a huge 61% above the industry average.
The key to generating this engagement? An easy-to-use feedback loop.
An easy feedback loop helps you ship engaging courses, faster
Reactions are one of our many Collaborative Learning features that will improve how your L&D team operates. They work by allowing users to quickly ship a course, launch it to 20 learners, get feedback, improve, roll it out to more people, get more feedback, and improve again.
This not only enables you to ship more, ship faster, and ship higher-quality - it also increases your completion rates and satisfaction. Every one of your learners becomes a single-person focus group, meaning out-of-date or inaccurate content can be identified in real-time. And because engagement is a two-way street, you can give visible praise for learner contributions.
Collaborative Learning lets you put your L&D team at the center of culture and growth by introducing agile and efficient test-and-learn habits. If you’d like to learn more about Reactions and how Collaborative Learning can help you, book a demo with one of our learning experts!
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