How to Leverage Marketing in L&D to Boost Performance and Impact
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There’s more similarities between L&D and Marketing than meets the eye. Both disciplines seek to be where people are, and to influence people’s behaviour through education and prompts.
Yet, L&D teams hardly ever borrow concepts from the marketing playbook because they see themselves more akin to education; we bet your teachers never marketed to you!
But for L&D teams to really make a business impact, they’d be wise to follow the marketing journey. Join David James, CLO at 360Learning and Ashley Sinclair, Managing Director at MAAS Marketing on 15th June at 3pm BST - 10am ET for a discussion on how to think like a marketer, and why it's an essential skill for any modern day L&D practitioner.
You’ll learn:
- The challenges facing L&D teams when it comes to engagement
- The importance of understanding your audience and going beyond job titles for true and genuine connections
- How to leverage marketing tactics and strategies to get the impact and performance you want
- How to prove your value and get learners to make time for learning
- How to influence and persuade audiences to engage with learning
- How to measure success with a marketing approach
You will be able to ask your questions live.
Not available on June 15? Register and we will send you the replay link after the event.
