LiveJune 15, 2:00 PM

How to Leverage Marketing in L&D to Boost Performance and Impact

There’s more similarities between L&D and Marketing than meets the eye. Both disciplines seek to be where people are, and to influence people’s behaviour through education and prompts.

Yet, L&D teams hardly ever borrow concepts from the marketing playbook because they see themselves more akin to education; we bet your teachers never marketed to you!

But for L&D teams to really make a business impact, they’d be wise to follow the marketing journey. Join David James, CLO at 360Learning and Ashley Sinclair, Managing Director at MAAS Marketing on 15th June at 3pm BST - 10am ET for a discussion on how to think like a marketer, and why it's an essential skill for any modern day L&D practitioner.

You’ll learn:

  • The challenges facing L&D teams when it comes to engagement
  • The importance of understanding your audience and going beyond job titles for true and genuine connections
  • How to leverage marketing tactics and strategies to get the impact and performance you want
  • How to prove your value and get learners to make time for learning
  • How to influence and persuade audiences to engage with learning
  • How to measure success with a marketing approach

You will be able to ask your questions live.

Not available on June 15? Register and we will send you the replay link after the event.

David James, CLO
David JamesChief Learning Officer
Ashley SinclairManaging Director