Ensure Sales and Marketing Alignment With Collaborative Learning
Alignment with sales and marketing has a significant impact on business revenue. Learn these top tips on how to have more Collaborative teams.
1,200+ Companies train smarter with 360Learning
Assess your status quo
When Sales teams work together, they compete for better performance and to win recognition. L&D will recognise that with the right collaboration tools, everyone has the potential to exceed their targets.
Make a sales and marketing collaboration plan
Focus on the three Cs: Collaboration, Continuity and Coordination to work together better, provide a seamless customer experience and share information on client needs and demands faster.
Sales & Marketing Collaborating, Really?
One of the most common problems in business is a lack of alignment between sales and marketing. It’s something we see time and time again: a company’s marketing either overpromises or under-represents what its products can do, or the sales team fails to collaborate with product marketing, and potential clients see the gaps.
As a VP or Head of Sales, you know how quickly this kind of inconsistency can sink a potential sale. If your sales training isn’t completely aligned with the company’s marketing approach, you’ll miss out on valuable opportunities to bring new clients on board.